A visual identity is an integral component of a company’s brand. It often serves as the introduction to an organization’s products, service, promise, and values. Whether it be embodied in static and kinetic forms, it should be unique, scalable, recognizable, and contain a synthesis of ideas.
Developing an identity is akin to telling a story. It is more than the presentation of a logotype or mark, but a narrative that shares a value proposition that resonates with a target audience, thus the goal of this course.